How John Can Help
With 25+ years of experience in the corporate world, I understand the challenging scenarios you, your team, and your clients face: the never-ceasing workload, urgent project demands and deadlines, and the need to plan and execute customer-centric, action-oriented communications.
Having been in your position, I know what it takes as a content strategist, writer, and voice over talent to help you sell, promote, inform, and educate in today's ever-evolving, pressure-filled environments.
My corporate experience spans multiple industries - financial services, consumer electronics, higher education, and broadcast news media - for companies of all sizes including Samsung Electronics America, JPMorgan Chase, and Apollo Education Group.
In addition to marketing communications, I've also succeeded in sales, customer service, and customer-facing/back-office operations roles, which has enabled me to gain a unique perspective on the front lines of business.
My work in all these functions has helped organizations acquire and retain new business, equip customers with product knowledge, engage employees, drive event attendance, ready the field for change, recruit and enroll, and boost morale.
My portfolio samples here include various articles and blog posts, AV scripts, newsletters, email outreach, sales enablement messaging, procedures and memos, and more. I can also lean on my professional voice acting training to deliver corporate narration, eLearning, and explainer video voice over if needed.
How can I help you with your projects? Call me at 614-477-9744 or email email@example.com, and I'll customize a solution based on your unique business challenges.
I can't wait to get started!
How John Can Help
Learn more about my work history.
Project partners share their experiences.
Visit my website for demos and work samples.
Articles and Blog Posts: Educating the Audience
These articles and blog posts take the mystery out of career navigation.
Keeping employees updated on new technology for speedy, efficient banking.
This blog post shares the dos and don'ts of auction bidding to prevent buyer's remorse.
AV Scripts: Winning Customers Through Video
This script injects cheeky humor into cooking tips.
This instructional script is light, fun, and helpful.
This YouTube copy boosts SEO.
Marketing Collateral: Driving Sales and Signups
This one-pager was circulated to drive signups for a Fortune 500 company's internal job fair.
I wrote copy for flyers like this to recruit for a university's adult degree completion program.
This one-pager was used at a large company to sign up volunteers who packaged 102,000 meals.
Newsletters: Informing the Audience
These articles helped large company employees get comfortable with big leadership changes.
This newsletter created event buzz for the nation's largest young professionals membership club.
Our email blasts provided local alums news, event info, and resources.
Thought Leadership Copywriting: Promoting Expertise to Generate Leads
These online bios and practice profiles supported attorneys on a thought leadership roadshow.
This email invite took the stuffiness out of typical law firm seminar marketing.
This email invite was used to drive attendance to a national law firm's client seminar.
Driving membership, creating awareness for a university alumni chapter.
Registration page for a lunch and learn networking series.
Press release writing previewing a major fundraising milestone for a local non-profit.
This is a sample from a formal full-length operating procedure.
These quick-hitters kept corporate call center employees in the know.
These internal documents prepared audiences for upcoming meetings and presentations.
PowerPoint Presentation Slides
I advised Chase marketing leaders about how to optimize the bank's LinkedIn page.
This deck recaps employee discussions about their work environment.
This deck recommends employee recognition program improvements.
Industry Specific: Financial Services
These intranet articles helped prepare Sales teams for product-related client conversations.
This internal leadership message guided employees through a technology rollout.
Samples of client success stories for leverage in sales calls and meeting prep.
Industry Specific: Higher Education
University news writeup for media relations and/or website newsroom.
Clear, concise copywriting for distribution at recruiting events and open houses.
Conversational copywriting with a call to action to recruit adult students.
Industry Specific: Human Resources/Legal Dept.
This article promotes the positive health and fitness culture at a large corporate.
Corporate messaging that reduces risk during sensitive situations.
This guide brings employee discount perks together in one place.